Case Studies

Turning complex e-commerce datainto financial insight

See how e-commerce teams use reconciled platform, payment, inventory, and finance data to improve management reporting, profitability analysis, and operating decisions.

Domestic E-commerceLivestream E-commerceCross-border E-commercePerformance MarketingProfitability Analysis
Domestic E-commerceMulti-platform reconciliationProfitability by platform

Multi-Platform Seller: Untangling Profit Across Taobao, Douyin, and Pinduoduo

Client Profile

The client runs stores on Taobao, Douyin, and Pinduoduo at the same time. Each platform has a different fee structure, refund policy, and ad cost. The old finance setup produced one company-wide income statement, so the owner could not see which platform, store, or product actually made money.

Challenges

Platform fees, creator commissions, ad spend, returns and refunds, and logistics costs were not split by platform or product. Sales kept climbing, but each platform's real profit or loss could be completely different.

What We Implemented

Build revenue and expense ledgers by platform, store, and month. Assign every cost to its platform and product, and deliver platform-level income statements with exception alerts.

Results

The owner now sees each platform's true profit contribution every month: which stores deserve more investment, and which products need new pricing or ad strategies.

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